MemberCentral Blog

Posted on: Jul 18, 2018

One of the best practices in event marketing is to target members who attended specific prior events.  The new Event Query Filter has been upgraded:  you can now more easily keyword search events between date ranges. Then you can select certain events or all events en masse with a single click, and quickly pull a de-duped list of members having attended any of the prior events. You can add another filter to exclude members already registered for the event you’re marketing. Presto - a highly targeted list of members most likely to register again.